Unleashing your underdog

Maybe you have felt it all your life, perhaps you have never felt it at all, maybe you feel it occasionally, but there is something that happens to all of us 

when our backs are against the wall, and the odds are stack against us, and that something is this:

 

Should we fight or run away - This has been well documented over the years as the fight-or-flight response (also called hyperarousal) and is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

 

It served us well when we were running around the earth fighting woolly mammoths, and over the many years since that time, a myriad of social conditioning has dampened this response. Very often in today's modern world, we neither fight nor flight, and we stay frozen, stuck in one place for fear that a move in either direction will result in our imminent demise.

 

You don't have to be working class or underprivileged to feel this. Captains of industry have experienced it, winning teams have felt it, and some of the most successful people in the world have felt it at one time or another.

 

However, what working-class, underprivileged, or generally up against it with the odds stacked against you gives you is motivation and energy unlike no other.

 

It's how a mother can lift a burning car off her trapped child; it's how a relatively small under-equipped army could defeat the full firepower and might of America. 

 

It's powerful; it's primal, and also totally accessible. 

 

Having grown up in one of London's more impoverished neighbourhoods (West Ham) and then subsequently living in Beirut and Bulgaria, I have seen first hand the brilliance that is born out of adversity.

So over the last six years, I have studied methodologies on how to unlock that flow of superhuman energy. The one we feel when our backs are indeed against the wall. And how we can harness that energy to transform our businesses, our lives and the lives of others around us.